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Born in 2008, Virgin Mobile is a young yet principled brand. We assure our customers get quality, value for money, brilliant customer service, innovation, competitiveness and fun all at the same time. But this doesn’t stop it from talking to its prime audience, the youth.
Available in GSM and CDMA, Virgin Mobile comes from the famous Virgin Group that’s a part of the Tata Teleservices Group in India.
About Tata Teleservices LTD.:
Tata Teleservices Limited (TTL) spearheads the Tata Group's presence in the telecom sector. Incorporated in 1996, TTL is the pioneer of the CDMA 1x technology platform in India and embarked on a growth path after the acquisition of Hughes Telecom (India) Limited [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. The company is also the market leader in the fixed wireless telephony market and also enjoys leadership position in the enterprise space.
Tata Teleservices Limited has established a significant presence in the GSM space, despite having entered the market less than three years ago in a joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the Tata DOCOMO brand name. Tata DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata DOCOMO has a pan-India license to operate GSM telecom services-and has also been allotted spectrum in 18 telecom Circles. The company rolled out GSM services in all of these 18 telecom Circles in the quick span of just over a year and is today one of India's best-recalled private telecom operator brands.
Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per-second tariff option-part of its ‘Pay for What You Use' pricing paradigm. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market, the company is the clear market leader, used by nearly 55 per cent of the country's mobile phone users.
Tata Teleservices Limited was also the first Indian private telecom operator to launch 3G services in India under the brand name Tata DOCOMO, with its 3G launch in all the nine telecom Circles where it bagged the 3G license in November 2010. In association with its NTT DOCOMO, the Company finds itself favorably positioned to leverage this first-mover advantage.
TTL also has a strategic partnership agreement with retail giant Future Group to offer mobile telephony services under the brand name-T24-on the GSM platform. The exciting new brand was unveiled last year and the company first launched GSM operations in the city of Hyderabad. It has since launched T24 GSM services in all 18 Circles where TTL has a GSM license.
In December 2008, TTL announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited-with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space-with the highest tenancy ratios in the industry. Today, the combined entity-which has been re-christened as VIOM Networks-has a portfolio of nearly 40,000 towers.